AMP’D Mobile's Entertainment
Focus Generates Strong 2006 Performance
Over 70,000 Subscribers Added in Q4 Average
Revenue Per User Continues to Dramatically Exceed Industry
Average
NEW YORK & LOS ANGELES
January 8, 2007
Amp'd Mobile, the pioneer of original mobile entertainment,
today announced results that confirm the company's unique strategy
is beginning to pay off. The company ended 2006 with an excess of
100,000 subscribers (89% of which are on postpaid contracts) and
surpassed expectations in several key areas, including data revenues
and mobile content usage.
"We set out to build a mobile entertainment company and our
incredible momentum and strong sales demonstrate that Amp'd Mobile's
focus on great content, great devices and great plans is a powerful
formula for success," said Peter Adderton, chief executive
officer of Amp'd Mobile. "Amp'd has always said mobile entertainment
has the potential to change the way the world amuses itself. Our
strong performance to date, unique entertainment offerings and expansion
into international markets proves we're on our way."
Following
a busy year of deal signing that included the first-ever original
mobile program to enter into development for linear television
and plans for international expansion into Japan and Canada, Amp'd
Mobile capped the year by adding more than 70,000 new customers
in the fourth quarter. Adderton credits Amp'd Mobile's solid retail
distribution network, which includes Best Buy, Circuit City, and
many other wireless dealers, with the company's strong holiday
sales.
With an average content and data revenue per user
(ARPU) that has exceeded $30/month (compared to an industry average
of $6.80)
and
total ARPU well over $100/month, Amp'd Mobile outperforms every
other US carrier in these key indicators.
Most notable about the
mobile entertainment company's data ARPU statistics is that content
accounts for nearly 60% of the $30 of
data ARPU, in contrast to approximately 25% among other carriers,
further supporting the company's position as the premiere mobile
entertainment company.
Amp'd users have now downloaded or streamed
more than 2 million paid videos. ARPU in the video category has
exceeded $10. Amp'd
original content accounted for 39 percent of video downloads,
thanks in large part to the popularity of shows like "Lil Bush: Resident
of the United States" and live coverage of extreme sports
like Supercross and the Ultimate Fighting Championship.
In the
music category, Amp'd subscribers have now streamed or downloaded
more than 1 million paid songs, music videos, and radio streams.
Amp'd subscribers have also downloaded more full track songs than
ringtones, supporting the company's view that the future of mobile
music is on the phone.
Enthusiasm for games among Amp'd Mobile
customers led to an ARPU approaching $3/month in games revenue
month, and more than $13/month
in games revenue among active game users. More than one third
of the Amp'd user base downloaded at least one game in 2006. Total
games and applications downloaded averaged more than 2.5 per subscriber
for the year.
Industry analysts have taken note of Amp'd Mobile's
focus on flawless execution. Noting the company's superior performance
in the Games
category, Seamus McAteer, senior analyst at M:Metrics, says: "In
our analysis, Amp'd Mobile's focus on high quality games to leverage
their 3G network appears to be paying off. Amp'd's performance in
game purchases was very impressive, surpassing revenues for the
tier-2 and tier-3 carriers we measure by a significant factor."
About
Amp'd Mobile
Amp'd Mobile is the first integrated mobile entertainment
company for youth, young professionals and early adopters, and the
only
3G carrier in the US specifically targeting that demographic. By
leveraging the power of broadband wireless (EVDO), Amp'd Mobile
offers traditional services such as voice and text within a completely
fresh user interface designed specifically for the "mobile
graduate" and third-generation (3G) technology. With a myriad
of customizable options to meet each person's individual needs,
as well as strategic alliances with top entertainment properties,
such as MTVN and Universal Music Group, Amp'd Mobile brings a more
relevant, personal experience to the wireless lifestyle with unique
music, video, community, entertainment, sports and gaming offerings
divided into various channels for quick and easy access. Amp'd Mobile
is offered nationwide and more information can be found at www.ampd.com.
Contacts
Michael Hope / Stephanie Tannenberger
mPRm Public Relations for Amp’d Mobile 323-933-3399 mhope@mprm.com
/ stannenberg@mprm.com
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