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Drugs.com, the Leading Online Clinical Drug Resource, Joins the Everyday Health Network

Everyday Health Network Traffic Surges Past 12 Million Unique Visitors Per Month

Waterfront Media to Serve as Drugs.com’s Advertising Representation

BROOKLYN, N.Y.
October 30, 2007

The Everyday Health Network (www.everydayhealth.com), published by Waterfront Media (www.waterfrontmedia.com), announced today that Drugs.com has joined the Network. Drugs.com, which attracts 3 million monthly unique visitors, is the leading source of clinical drug information online, providing advice on over 24,000 prescription drugs and over-the-counter medicines for consumers and professionals. As part of the multi-year partnership Waterfront Media will serve as Drug.com’s official advertising representation.

“ We are thrilled to add Drugs.com to the Everyday Health Network. The partnership with Drugs.com both increases the overall number of visitors to the Network to more than 12 million users per month and helps us better serve the needs of our growing advertiser base. Since Everyday Health’s inception, advertisers, like Pfizer, AstraZeneca, and Novartis, have relied on the fact that our users are serious about improving their health online. Accessible drug information for Everyday Health consumers not only increases our advertisers’ reach, but also gives them an opportunity to place more targeted campaigns," said Waterfront Media CEO and Co-founder, Ben Wolin.

“Drugs.com is very excited to join the Everyday Health Network. Working with Waterfront Media’s sales force – which had the momentum to drive one of the most successful launches in online history – will ensure that Drugs.com continues to realize even more growth in terms of both site traffic and advertising revenues,” said Philip Thornton, CEO and owner of Drugs.com.

“It is only natural to have the number one trusted online provider of drug information join our efforts to help our users find the resources they need to proactively manage their medical conditions," added Mike Keriakos, Waterfront Media’s President and Co-founder. “We welcome Drugs.com to the Network and look forward to aggressively providing a host of new – and highly targeted – opportunities to our ever-growing family of advertisers.”

 

      
Copyright ©2007 Rho Capital Partners, Inc.