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Ripe Digital Entertainment Selected by AlwaysOn as OnMedia Top 100 Winner

Recognized for Game-Changing Strategies in Advertising, Marketing, and Promotion

LOS ANGELES
January 23, 2008

Ripe Digital Entertainment (www.ripedigital.com), a leader in On Demand digital entertainment and the first to develop a multi-platform video network, today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues, and advertising, branding, and public relation campaigns. Ripe Digital was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Ripe Digital and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference scheduled to occur on January 28-30, 2008 at The Mandarin Oriental Hotel in New York City. This two-and-a-half day executive event will feature technology CEO's from Silicon Valley leading presentations and high-level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

Fifty of the top CEO's from the OnMedia 100 will present their market strategies to a panel of industry experts in a "CEO Showcase."

"It is an honor to be selected as an OnMedia Top 100 Company," stated Ryan Magnussen, CEO of Ripe Digital. "As we have continued to solidify our position as a leader in the Digital Media industry with innovative programming and our unique Connective Advertising(R) formats, we feel that OnMedia's recognition of our efforts and exceptional success reflects our commitment to the revolution of television programming."

Ripe Digital's multi-platform video networks, RipeTV, OctaneTV and FlowTV, are available on over 115 million television, Broadband and mobile screens nationwide. With extraordinary distribution partnerships, the Company's networks have achieved more than 60 million views per month and continue to experience significant growth across all platforms. Ripe Digital is poised to take the industry to an all new level with inventive, integrated advertising models and original programming that appeals to the most sought-after audiences in the world, 18-34 year-old adults.

"The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations, and promotion industry," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation."

The OnMedia 100 was selected from over hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world.

A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com/

About Ripe Digital Entertainment (RDE)
A leader in On Demand digital entertainment and the first to develop a multi-platform video network, RDE (www.ripedigital.com) aggregates and produces short-form programming targeted at young adult audiences with simultaneous distribution over cable, broadband and wireless platforms. Since introducing RipeTV(R) in 2005, RDE has launched two additional networks, OctaneTV and FlowTV, with content available on over 115 million television, Broadband and mobile screens nationwide. RDE pioneered Connective Advertising(R) to give marketers and viewers an enhanced video experience across all platforms. Based in Los Angeles, CA, RDE networks can be found on Time Warner and Comcast On Demand and online at www.ripetv.com, www.octanetv.com and www.flow.tv.

About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green) and quarterly print "blogozine". No other media brand has dared to create such open interaction with its readers and event participants.

 


      
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